DESIGN

By merging your vision, data, and market trends, we collaborate with you to create a balanced collection that is uniquely viewed through your brand lens. Our goal is to design a collection that resonates with your entire customer spectrum.

CREATIVE PROCESS

1. Discovery: We begin by understanding your brand’s origin, ethos, existing identity, and current art assets. We dig into your target audience—who they are, how they think—and look at key competitors and inspirational brands. We also examine your brand's pinnacle products, services, and essential features. 

2. Design Workshop: This is one of the most important and enjoyable steps in the design process. Taking all gathered information, our creative team prepares graphic inspiration, silhouettes, and colors to align the design direction with your key stakeholders. 

3. Final Selection: Based on the aligned direction, our creative team will design and merchandise a balanced assortment for your team to review. We will guide your team through each graphic design, showcasing them on assorted styles and colors for selection. 

4. Graphic Approval: Once the graphics are approved, we will submit a final deck, along with 3D CLO cad files and tech packs, which will be sent to the product development team. 

Note: For clients with in-house design teams, we offer support by sharing successful styles or elements, assisting with tech packs and 3D CLO, or moving directly to product development.