FOX

Fox Racing, founded in 1974 by Geoff Fox, originally began as Fox Racing Shox, focusing on high-performance shock absorbers for motocross bikes. This innovation aimed to improve suspension systems for motocross and off-road vehicles, crucial for performance in the sport.

By the 1980s, the brand expanded into apparel, including motocross jerseys, pants, and protective gear, led by Pete Fox. He was not only skilled in design but also in building a team to bring his vision to life. While they were experts in their pinnacle products, but they were new to graphic apparel. They embraced collaboration, asking questions and sharing expertise.

Together, we developed innovative solutions that reduced lead times, costs, and liabilities while driving growth and flexibility. Many of the solutions we offer today stem from over 30 years of collaboration with Fox, including:

• Vendor Managed Inventory (VMI)
• Speed to Market
• Special Make Ups (SMU)
• Direct to Store (DTS)