HUF

HUF is a streetwear brand founded in 2002 by professional skateboarder Keith Hufnagel in San Francisco. Originally starting as a small skate shop, HUF quickly became known for its unique blend of skate culture and high-end streetwear, offering premium footwear, apparel, and accessories. The brand gained popularity for its clean, minimalist designs and collaborations with major brands and artists. HUF’s signature style merges skateboarding with street fashion, and it has since expanded globally, becoming a staple in both the skate and streetwear communities. Today, HUF continues to innovate and maintain its influence in the worlds of skateboarding and fashion.

HUF’s leadership, operations, design, and creative teams are focused and aligned with a clear vision for their brand. They don’t just understand their customer—they are their customer. They don't follow trends; they create them. Every detail, from the dry hand of their custom fabric to the Boxy Fit, “Skittle” color palette, and intricate graphic designs, is intentional. Premium’s vertical manufacturing capabilities, fiber to finishing and extensive technical printing expertise, made us the ideal partner to execute their vision. We helped develop, manufacture, and deliver not only their seasonal collections but also high-profile CoLabs, which range from legendary artists to iconic cars, capturing every essence of the culture and brand DNA.

Premium's expertise in manufacturing and attention to detail helped bring HUF’s creative vision to life, solidifying the brand’s status as an influential force in the streetwear and skate cultures.