Project details
Can-Am, originally a division of Bombardier, was founded in the 1970s and gained recognition for its high-performance motorcycles and dirt bikes, excelling in motocross racing. However, after facing stiff competition, the company ceased motorcycle production in 1987. In the 2000s, BRP revived the Can-Am brand, focusing on ATVs and side-by-sides, quickly becoming a leader in the off-road vehicle market with models like the Renegade, Outlander, and Maverick. Today, Can-Am continues to innovate in the recreational and utility vehicle sectors, maintaining a strong reputation for powerful, durable, and high-performance off-road vehicles.
With over 30 years of experience working with MotoSport brands, combined with the evolution of our 360 Graphic Apparel Solution, Premium was the ideal partner to help Can-Am create, manufacture, and distribute a cohesive collection for their global dealers and retailers. By segmenting the collection into two distinct categories—Off-Road and On-Road—we were able to highlight the unique aspects of their vehicles and their dedicated customer base. Additionally, we produced a fun and exciting Co-Lab collection with Fast House, a motocross lifestyle brand known for blending retro style with modern performance gear.
Premium’s expertise in motorsports branding and product development played a crucial role in enhancing Can-Am's brand presence and expanding their appeal to a diverse audience.
