Project details
Founded in 2008 by Steven Rinella, MeatEater began as a platform to promote ethical hunting, sustainable practices, and wild game cooking. As a passionate hunter and conservationist, Steven created a space for outdoor enthusiasts to learn about the full cycle of harvesting wild game. What started as a blog has since expanded into a multi-platform brand, including a TV series, podcasts, books, and a line of hunting gear, apparel, and wild game products. MeatEater emphasizes education, ethical hunting, and a deep connection to nature, appealing to both seasoned hunters and newcomers. With a strong commitment to quality and conservation, MeatEater continues to lead in promoting sustainable hunting and outdoor practices.
Through our 360 Graphic Apparel Solution, we design, develop, and deliver collections for MeatEater, Inc. and its suite of brands, including First Lite, FHF Gear, DSD, and Phelps. Each brand, led by a group of passionate founders and experts in their fields, offers products and services for hunters, outdoor enthusiasts, and those committed to conservation. While they had limited experience with graphic apparel, they had a clear vision for the product line they wanted. By understanding their brand origins, product details, and customer insights, we created cohesive collections for each brand that align with their ethos, tie back to their core products, and resonate with their customers.
Additionally, we assisted with the planning and execution of their distribution strategy, expanding from primarily direct-to-consumer (DTC) to include wholesale channels.
By collaborating closely with MeatEater and its partner brands, we were able to create graphic apparel collections that authentically reflect their mission and appeal to their audience, while helping them grow their distribution and presence in the market.
