Project details
Ariat was founded in 1993 by Beth Cross and Pam Parker, along with Rick and Sandy Cason, with the goal of creating high-performance footwear and apparel for equestrians and outdoor enthusiasts. Named after the legendary racehorse Secretariat, the company revolutionized the equestrian market by combining advanced athletic shoe technology with traditional riding boots to offer superior comfort, durability, and support. Over time, Ariat expanded its product range to include Western-style workwear, roper boots, and other outdoor gear. Today, it is a leading brand known for its innovation and high-quality products for equestrians, ranchers, and outdoor workers worldwide.
Premium has been fortunate to work with some amazing brands over the past 30 years, and Ariat is one of the most exciting. Their team of experienced industry experts is collaborative and focused on engineering best-in-class products in every category. This is evident in how they operate; they trust and collaborate with their manufacturing and retail partners, bringing everyone together to create and build exceptional products. They educate and guide us on their objectives and brand ethos, and as a brand steward, we help design, develop, and deliver both inline and retail exclusive graphic apparel collections.
Ariat’s commitment to innovation, quality, and collaboration has made them a leader in their industry, and our partnership with them reflects the shared values of excellence and craftsmanship. We look forward to continuing to work together to create exceptional products that resonate with their dedicated customers and uphold the brand’s legacy of performance and reliability.
