SIMMS

John Simms founded Simms Fishing in 1980 with the goal of creating high-quality, durable fishing gear. As an avid angler, he recognized the need for equipment that could withstand harsh conditions, leading him to design some of the first premium waterproof, breathable waders. His commitment to innovation and craftsmanship expanded the brand’s product line to include a full range of fishing apparel, boots, and accessories. Today, Simms is known for its performance-driven products and commitment to sustainability, earning the trust of anglers worldwide.

Simms Fishing invests significant resources in product engineers and designers to continually enhance its top-tier products. Recognizing graphic apparel as a powerful platform for communicating their brand message and engaging a growing customer base, they sought a partner to bring their brand vision to life through a thoughtfully designed graphic apparel collection. They embraced this platform not only for seasonal inline collections but also to elevate specific marketing campaigns, generating more momentum around key initiatives. Graphic apparel also allowed them to have fun and experiment with limited-edition collections aimed at both their core customers and passionate enthusiasts.

Simms Fishing’s ongoing dedication to innovation and quality, paired with its focus on connecting with anglers through meaningful apparel, continues to solidify its position as a leader in the fishing industry.