Supporting Iconic Surf Brands at Scale
Premium worked with Quiksilver and Roxy during an important period for both brands.
At the time, Premium was one of the largest producers supporting the Quiksilver and Roxy group, helping execute product across their surf and lifestyle apparel programs.
The relationship required scale, consistency, and the ability to support fast-moving seasonal needs across multiple categories.
VANS embodies the rebellious spirit of skate and street culture, forging an enduring legacy among youth worldwide.
ARIAT is synonymous with rugged outdoor performance and Western heritage, built for durability and adventure.
CAN-AM offers high-performance, adventure-ready vehicles that embody innovation and rugged durability.