RVCA

At a time when most graphic tees in the market were selling around the $18 range, RVCA was looking to create something with a more elevated feel.

Through specialty wash development and a vintage finish, the product took on a softer, more lived-in character that helped support a higher retail position.

The result was a graphic tee that felt more considered, more premium, and more aligned with where the brand wanted to take the category.